Breakout Session have been designed to give you more targeted education. You can attend them as a full track, or mix and match two sessions from different tracks - the choice is all yours!

general business track

Mindset + Business Growth is the key to crushing your business fears + goals and to lead & grow your business with confidence! This breakout room will help you better understand how to use who you are and share your story to get clients to say YES. You will walk away with the value of shifting your Mindset and knowing to embrace what makes you fabbo to achieve the business and life you deserve.


Key Takeaways:

- Break the habit of limiting beliefs.

- Embrace the Power of ….Yet.

- Develop the attitude of a winner.

About Bobbi Brinkman

Storytelling wedding photographer, motivational speaker, and business coach for wedding industry go-getters, Bobbi Brinkman, has spent the last 40 years capturing authentic moments for fabbo couples wherever their love story is being told and is equally passionate about working with creative entrepreneurs empowering them to shift their mindset, step into their purpose and build a profitable, purposeful, and inclusive business they deserve while living their best authentic life.

What are SOPs and why are they critical for the success of your team and business? When starting a business, one of the first tasks that you need to complete is creating Standard Operating Procedures for your business processes. As a business owner and coach, I consider SOPs to be the foundation, roadmap, or compass for navigating your unique way of managing your team, clients, and day-to-day operations of your business. SOPs will help to position you, your team, and your business for growth, efficiency, productivity, and scalability.


SOPs are detailed step-by-step strategies that you need to deliver a consistent experience in every area of your business operations and curate a high-touch experience for your clients.


Key Takeaways:

- Prerequisite for creating effective SOPs

- When do you need SOPs for your business

- How SOPs will help your team members to be more efficient and productive

- How SOPs can help you to elevate and deliver a consistent client experience

About Irene Tyndale

Irene Tyndale, Chief Event Officer of Irene Tyndale Weddings & Events brings over 20 years of experience in the wedding and corporate event planning industry and a zest for educating and encouraging others. An engaging speaker and business mentor, she brings a wealth of knowledge and expertise that gives your audience the tools, resources, and inspiration they need to make leaps, grow their businesses, or take charge of wedding planning.

marketing track

Should you be making Instagram Reels? Should you hire a social media manager? Should you use email marketing? While wedding pros often know what they should do, it's not always realistic to implement. Anna will provide insight on how to create a realistic marketing strategy that fits your business' needs.


Key Takeaways:

- Learning the different types of social media strategies

- Discovering the minimum amount of marketing you can do that is still impactful

- How to hire a social media manager

About anna coats

Anna Coats is the owner and editor of the wedding publication, Marry Me Tampa Bay, and the founder of the online marketing consulting firm, Married to Marketing.
Anna has appeared as a wedding expert on the national talkshow Daytime TV, ABC Action News, News Channel 8, and Fox 13 and has provided wedding planning advice in the U.S. News and World Report, Washington Post, and L.A. Times.

She was a finalist for Tampa Bay Business Journal's Business Woman of the Year and named 40 Under 40 by Breezin' Entertainment Magazine.

With over 14 years of marketing experience, including leading a marketing team for a Fortune 500 company, Anna provides blogging, social media, and online marketing consulting for the wedding and event industry.

Creating packages to market specifically to your ideal couples is a long time proven method that helps you attract qualified leads that book. In Client DNA 2.0, Tom will help you identify a subset of your ideal client and then create additional packages that will have you booking more weddings than you thought possible. It is time to rethink, retool and reboot your approach to booking ideal clients.


Key Takeaways:

- Best practices for identifying the DNA of your ideal client

- How to expand bookings by creating a subset of your ideal client

- Packaging strategies to book your newly identified ideal client subset


Tom Chelednik has over 25 years of experience in sales and marketing with 15 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams that were instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professionals book more weddings and grow their businesses.

During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida where he learned firsthand what it was like to operate a wedding venue. During that time he also helped build an online learning platform called Venue Profit Pro, which was designed for wedding venues across the country to improve their marketing and sales results.

Tom rejoined The Knot Worldwide in the summer of 2022 and is now managing The Customer Success Teams. When he's not traveling around the country, you can find Tom spending time with his family which now includes two grandchildren.

online presence track

You hear other wedding pros say they are getting leads directly from Instagram but you can’t figure out how. Your efforts are not really growing your following, finding your ideal client, or worth the energy. It’s time for a brand new approach.


Key Takeaways:

- Turn Instagram into a lead-generating machine.

- Create a strategy focused on engagement, content creation, and conversion.

- Divide the workload based upon strengths.

About shannon tarrant

Shannon Tarrant is on a mission to help wedding pros learn a proven system for success. A professional go-getter, she is a highly regarded speaker and coach while running her own business -, a Central Florida resource helping engaged couples and planners to find the perfect venue. Her successful system includes goal-oriented sales, outside-the-box marketing, and exceptional vendor relationships. Shannon tells it like it is, whether you’re ready for it or not.

Ever sit down to do something for your website, full of energy and ready to go, but come up with nothing? This breakout session will focus on one major key factor that’s important for any business with an online presence: Content Creation. Let’s dive deep into what you can create with what you already know.


Key Takeways:

- Attracting Your Key Audience

- Endless Idea Generation

- Creating Loyal Fans

About rudy montilla

Rudy is a wedding photographer and SEO expert in the Orlando Wedding Industry. After being in business for 5 years, he and his wife radically transformed their company into the niched brand you see today with a loyal fan base. Rudy & Marta Photography is now 12 years old, internationally published, and sought after by couples across the globe. His mission is to help others understand what’s going on with their website and generate ideas on what to produce on their site with their own voice. This will lead to a lasting relationship with all new and existing clients.