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Storytelling wedding photographer, motivational speaker, and business coach for wedding industry go-getters, Bobbi Brinkman, has spent the last 40 years capturing authentic moments for fabbo couples wherever their love story is being told and is equally passionate about working with creative entrepreneurs empowering them to shift their mindset, step into their purpose and build a profitable, purposeful, and inclusive business they deserve while living their best authentic life.
Whether it's motivating audiences on a stage or 1:1 Coaching Fabbo-Chats, Bobbi's "you were meant for this" approach inspires creative business owners to serve with intention, build a CEO mindset and crush their business fears + goals so they can lead and grow with confidence in themselves and their business!
Bobbi also hosts the Be Fabbo Podcast—solo episodes full of motivation and candid conversations with creatives sharing their stories that speak to the truth of struggles and wins as you build a career.
Her mantra in business and life is to BE FABBO, which means using your purpose and gift to serve others confidently. Believing you can make an impact in your biz, in your life, and knowing the world (and our industry) needs you just as you are. Always lead with kindness and your heart forward and encompasses her overall BE MORE philosophy …be more curious, adventurous, creative, caring, braver than you think, and open to the possibilities of what being more can bring.
She believes every wedding pro deserves a seat at the table for who they are and what they bring to it. Our industry needs us all, so let's make a bigger, stronger table by embracing what makes us each fabbo and supporting we are better together. When she's not mentoring wedding pros or documenting weddings, Bobbi enjoys spending time with her wife Tina, their Sassy Shorkiepoo Ellie Joy, and a Diet Mountain Dew in hand.
Bobbi is also one of the Breakout Session Speakers.
OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.
A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource, and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Domino, Forbes, and Real Simple, among other outlets.
Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Special Events also has featured her as one of the top 25 young professionals in the event industry.
A longtime supporter of industry associations, Meghan currently serves as the 2020 International Vice-President for WIPA, and was the founding Marketing Director for Richmond NACE.
Want to make a lasting impression with clients, colleagues, and prospects alike? It's time to embrace "surprise and delight", a strategy that originated in the marketing world and is taking root in the event industry. It is a favorite among those looking to make a truly memorable impression.
- How Fortune 500 companies improve customer acquisition and retention;
- When to implement it, from meetings with prospects to off-season surprises;
- How "surprise and delight" fit in a fast-paced world, with a busy workflow.
Jordan Kentris is the founder and owner of a boutique design firm, A Good Day which was created to serve planners and their eclectic couples, one-of-a-kind stationery that establishes a unique brand for each event.
Jordan is a UX designer by trade and utilizes his experience to work with business owners on their branding.
An innovator in the industry he was recognized by BizBash as one of the Most Innovative People in 2020 as well as a finalist for the NACE One Awards Innovator of the Year.
When thinking about your company’s brand, you likely start considering your logo, color palette, and tagline.
However, a brand is far more than aesthetics; instead, it should capture the very essence of your business — from your mission statement to your ideal client. Jordan will reveal the key to branding for lasting impact and lay out the steps to create a brand that doesn’t just attract but impresses future clients through meaningful interactions.
- What it means to brand with empathy — and how to refine your current brand profile to connect and engage with more people;
- Tips for designing your brand to align with your customer journey;
- The top branding trends in today’s market.
Margaux Fraise is the owner + creative director of Harmony Creative Studio, an award-winning boutique wedding firm in Los Angeles, CA. Since moving from retail consulting to events in 2011, her goal has been to design weddings with intention, infusing celebrations with her signature organic and minimal style yet still tailored to each couple.
A Stage IV breast cancer survivor, she has a unique perspective on what is truly valuable in love, life, and weddings – and brings that viewpoint to help her clients hone in on what matters to them. As a result, her work has been featured in numerous publications, including Style Me Pretty, Brides, and Green Wedding Shoes, among others.
Margaux serves as a wedding business educator, frequent podcast guest, and motivational speaker. Her meticulous onboarding, planning, design, and execution procedures have also caught the attention of her peers, and she shares insight regularly on efficient systems for creatives.
Booking your ideal client shouldn’t be so hard. In this day and age, your website, sales copy, and inquiry process needs to be doing most of the work for you. In this session, Margaux will dive into the importance of a specific and streamlined sales funnel and inquiry process, while sharing her own strategies that have led her to a near 90% booking rate for couples who make it all the way through her sales funnel.
- Strategic methods to take your inquiry process to the next level in time for your next new client;
- Best practices for initial communications and how to gauge client compatibility;
- Integrating technology and a CRM into your sales funnel to do the heavy lifting for you.
For the last 19 years, Kristy’s obsession with paint and paper has evolved into the innovative and wildly recognized brand, Momental Designs. Kristy has transformed event stationery into a persuasive and compelling medium that garners global attention from media, celebrities, and some of the world’s most creative individuals. Widely regarded as an industry tastemaker, Kristy’s styling, painting, and stationery innovations have been featured in creative editorials and installations in some of the world’s most famed publications.
Kristy’s work has been credited in People Magazine, OK! Magazine, Good Morning America, New York Live, The Knot, Inside Weddings and Brides Magazines, Vanity Fair, Martha Stewart Weddings, Flutter, You and Your Wedding, Brides UK along with countless blogs.
With the ‘micro’ trend taking content creation to new heights, it can feel intimidating to keep up with the world of Instagram Reels and TikToks on top of the other countless apps at your fingertips. Unlike other marketing techniques and strategies before them, the idea of consumable content is here to stay, specifically in video format. With her 16 years of experience in the luxury wedding market, Kristy will share her top tips for taking on TikTok and Reels in a way that’s authentic to your brand, as well as address common myths and pushback about the micro-video trend.
- Why you shouldn’t wait to start jumping into Instagram Reels and TikTok;
- How you can effectively harness trends for your niche (and fast);
- Ways to transform blog content into multiple bite-sized videos.