General Session Speakers

Bernadette M. Baillie
Director, Sales Training & The Knot Educator

Bernadette M. Baillie has more than 20 years experience executing
consumer and trade marketing for some of the world's top brands including
MTV, Nickelodeon and Sony Music Entertainment. Bernadette has been a
featured speaker at Wedding MBA, JCK, NACE and The Special Event.
Bernadette earned her undergraduate degree in Advertising from
Pepperdine University and attended NYU's Gallatin program focusing on
International Relations & New Media. She is a mother of 4, lover of Dyson
vacuums and foodie that likes to try regional cuisine wherever her travels
take her. Bernadette lives in San Diego, California.

Generation Next

5 Tips to Win Business with Generation Z


While Wedding Pros have been busy adapting to their Millennial couples, a new generation of prospects is just around the corner. Numbering 80MM and with more than $220B in spending power, the time to prepare for this audience is now. Learn 5 tips to win their business in this actionable presentation. Learning to win business with Gen Z will help you close business with the current generation of Millennials.

Greg Rollett
Entrepreneur and Video Marketing Expert, Ambitious.com

Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author and media expert who works with entrepreneurs and small business owners from all over the world to use media and marketing to create a business that fuels their life. He is the host of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on Amazon Prime and Entrepreneur.com.


Rollett is the founder of Ambitious.com, a media network that is known as “the voice of small business.” Through Ambitious.com and the Ambitious TV Network, they have been able to create hundreds of online TV episodes and thousands of snackable videos for their clients that have been seen millions of times and have generated millions of dollars in sales for his clients. Greg married his high school sweetheart Jennifer and they have 3 boys, Colten, Ryder and Ashton.

How To Design Your Business That Powers Your Life


Most people have grand ambitions for their life and no idea how they are going to make them a reality. In this session, Emmy Award Winning Producer Greg Rollett will share his system to build a business that continues to grow without burning yourself out that powers your life outside of your business. There is no point to building a business that pulls you away from the things that you love. Discover how you can have it all in this powerful keynote session.

Serena waller
founder, Delegate & Elevate

Serena began her career in the wedding industry as a catering sales manager. After several years working with venues, she moved into hospitality sales management where she helped train and develop sales leaders for fortune 500 companies.


After settling into married & parenting life, she came back to the wedding industry via a publication company with a wedding magazine. During this time, she identified a need for industry professionals to develop and maintain a consistent online presence for today's couples.


Personally she's a taco-loving, coffee drinking, nap obsessed #boymom (of one) and wife that enjoys hiking, traveling, camping, yoga, flowers, organizing, reading, online shopping, dreaming big and most currently, Orange Theory Fitness.


She loves bubbly (champagne, sparkling water and beer) and is always up for an adventure. She has the world's biggest sweet tooth and thinks the best part about a wedding, aside from the cake, is the moment a couple locks eyes for the first time from one end of the aisle to the other. She also happens to still cry at every wedding- even the ones she only sees pictures of.

Creating an online marketing strategy that goes beyond Instagram


Although it may seem that everyone is on the 'gram- creating an online marketing strategy that encompasses multiple platforms is key for building your virtual presence & expertise in the market. This session will discuss how to decide which platforms are best for your business, how to leverage each for maximum reach and why your website should be getting more of your attention.

owner, Paul Castaneda - Agent of Change

Paul is a native of New York City. He combines over 30 years in the business world with 40+ years experience in entertainment as an actor/director/producer on stage and as a child, as well as being a freelance writer. With experience in consulting, business/executive coaching, operations and sales/sales management training and delivery, Paul brings unique perspectives on the challenges faced daily by business owners, their staff and their clients.

Sales In The Wedding Industry: Different...But The Same


Whether it is navigating family dynamics to get firm commitments from the true decision makers or finding the right balance between what our unique value proposition is and what customers expect in our niche, sales in the wedding industry demands focus, introspection and the ability to adapt to ever changing demands. Join Paul Castaneda as he helps identify and maneuver through the potentially choppy waters of sales in the wedding industry.